"A Practical Guide to White Coatings - How to Talk to Building Owners about Cool Roofs"
RCI Interface magazine - Feb 2007 article
By: Steve Heinje & Tom Meyer
White coatings offer big benefits. As legislators and architects embrace the idea that building design has a huge impact on energy consumption and sustainability, white coatings are now in the spotlight. However, building owners do not often appreciate the immediate benefits of white coatings and convincing them of their value may still be challenging.
The best approach is combining two arguments: energy savings and the extension of roof life cycle. In the latter case, white coatings protect membranes with a chemical barrier and reflect sunlight, both of which contribute to a longer roof life cycle. The primary benefit, of course, is that the reflection of solar radiation significantly lowers air-conditioning costs, especially during hot summers in temperate climates and year-round in warmer climates.